Research On The Development Counterareasures Of Ge Industry In Hengfeng

Pueraria lobota has the good name of“northern pueraria lobota、southern ginseng”、“Asian ginseng”，it is approved by the ministry of health the first as medicine andnutrition both. In recent years,Hengfeng county regards the Pueraria lobota industry asmainstay industry,the cultivated area of pueraria lobota reach up to4.5million hectares,cultivate one peraria lobota processing enterprises as the provincial agriculturalindustrialization leading enterprises,and develop ten peraria lobota processingenterprises. his industry helps peasants increase income about400yuan. China NationalForest Industry Association awards “the hometown of peraria lobota“to Hengfengcounty,the pueraria lobota in Hengfeng county is identified by China as the Nationalgeographical indications protection products.In this paper,mainly employedMarketing,regional Economics,agricultural modermization and other relatedtheories.Through case studies,literature studies,field surveys,interviews and othermethod to anaylisis the pueraria lobato industry development in Hengfeng.First by theindustry development situation reserch of Jiangxi Provice and development situationof pueraria lobato industry in Hengfeng county；secondly，by the SOWT analysis ofHengfeng pueraria lobato indutrial industrialization of agriculture，understanding thatHengfeng county has sufficient land,labor,and other agricultural resources and a widerange of Pueraria acreage,and analysis the weakness、threat and opportunity of puerarialobato industry in Hengfeng county, andAnaylsis the development situationcomprehensive of pueraria lobato industry in Hengfeng;lastly,put forward thecountermeasures of the development of pueraria lobato industry In Hengfeng, anddiscuss how to build the pueraria lobato industry to be agricultural competitiveindustries.