Study On The Marketing Strategy Of Business Of Mobile Phone Payment Bank A

Mobile payment services as a combination of the Currency electronic and new services of mobile communication, not only enables people to deal with a variety of financial services at any time, any place, and enriched the connotation of banking services, the bank in order to facilitate the efficient and moresecure way for customers to provide payment services. It not only enables people to deal with a variety of financial wealth management business at any time, any place, but also to enable people to handle e-commerce at any time, any place in a safe manner. From the rapid rise of China’s mobile banking point of view, are clear with good prospects in the future of mobile payment services and wireless financial services.This paper first reviews the history of the development of mobile banking background and domestic and foreign mobile phone banking, and then analyze the overview of the development of the mobile phone business of Bank A and Bank A mobile payment services marketing environment A bank mobile payment service provider of product lifecycle positioning and associated consumer behavior, the theory of marketing mix a marketing strategy adopted by banks, put forward a number of proposals, and finally combined with the development of the mobile payment market marketing strategy recommendations.The conclusions of this study, with the determination of the direction of development of China’s mobile payment, the bank’s payment products will not be limited to the bank card, China will have diversified personalized bank account carrier, mobile payment services will usher in an unprecedented development. Expansion of bank mobile payment business imperative, it not only can get a new profit-making can also grow A bank service brand. For in the fierce competition in the emergent advantage A bank needs to optimize the transformation by the features of existing products, introduction of new products in line with market expectations the law of development and to provide supporting services to vigorously develop the bank mobile payment services. The conclusions of this study provide a reference for other industries in China e-commerce development.