Research On The Development Of Publishing Business In Shaanxi Huangmajia Logistics&Delivery Co.Ltd

As the younger generation grows up and becomes main group gradually. Informationgot and consumption pattern have been changed dramatically. The advantage of service andinformation industry has shown up in the economy. The extensive use of traditional internetand mobile internet pushed the trend forward. The strike from various forms of new mediato traditional newspapers is apparent, newspaper readers are losing interest, the influnce ofnewspapers is going downhill. Therefore, newspapers start to found own publishingindustry to adapt to changing. The self-own publishing has been in later period in ourcountry. On the basics of keeping increasing main publishing inside. They explore exteroalincreasing actively. The occurrence of change has happened from single publish completionto comprehensive competition based on publishing, expand new business areas aggressively.Achieve the consolidation of advantageous resource based on strengthening and exploringpublishing gradually. Carry and expand new business development patterns based onnetwork.The essay summarize the core competition of HuangMajia Logistics by hackling thebusiness and products. Combining with resources superiority and operation situation, basedon scanning the market situation of domestic madia publishing and the whole trend oflogistics industry,clear and definite direction, propose the business expanded target thatenhance the quality of newspaper publishing, improwe the scale of traditional operation andmake the widened business come into reality, and accelerate the pace of business upgrade,in the process of exposition in this acticle. I used a large amount and empirical researchmethods, exposed the exsiting resources superiority by hacking the internal and externalenvironment of HuangMajia Logistics. Combing the good knowledge of newspaperpublishing distribution network for several years. Presented the appropriate andcorresponding implementing protection and suggestion for the reforing development ofHuangMajia Logistics. By optimizing the layout of the distribution network and thecompany’s management function, enhance the carrying capacity of networks business, constructing Corporation credit system, improve database information of consumer andother means, creating an all-information, excellent service and strong marketing of themodern logistics and distribution enterprises.