The Study On Wellness Tourism Development Of Chinese Medicine In Xixia

With the rapid progress science and technology and the development of society, people’s life style arechanging greatly, but it also brings a lot of "by-products" such as occupational diseases, sub-health troubles.It reached unprecedented levels on their own health, producing the enthusiasm for wellness. At the sametime, with the depth of the development of the tourism industry, the tourism industry has transformedtraditional sightseeing tourism into leisure and wellness, and is transforming into type ofmulti-industrialization tourism. As a new tourism product, wellness tourism is increasingly becoming afashion and trend of China’s tourism industry. How to develop the wellness tourism scientifically andrationally, make it meet the health needs of tourists become an urgent problem.Xixia County of Nanyang City has the unique wellness tourism resources in traditional Chinesemedicine. In this paper, the author selected Xixia County of Nanyang City as the object of empiricalresearch. The author aims to search through the relevant literature data, to analyze the resource conditionsof Xixia wellness tourism. Use the method that questionnaire investigates, undertook study to creativedesign the product of the Xixia traditional Chinese medicine well tourism, and put forward ideas andCountermeasures of Xixia wellness tourism development.This paper first introduces the research background and significance, research methods and contents,by combing the relevant research literature at home and abroad, analyzes the lack of wellness tourismresearch. From the concept of wellness tourism and traditional Chinese medicine wellness tourism, theauthors defines the characteristics of the wellness tourism and the wellness tourism development theoreticaland industrial foundation, and make a deep analysis in the development of traditional Chinese medicinehealth tourism motivation. And carries on the analysis from three aspects of the resources, the brand andthe industry to the development of Xixia traditional Chinese medicine tourism advantages, refined thecharacteristics of tourism resources of Xixia traditional Chinese medicine. Using the methods ofquestionnaire survey, further analysis of the development of wellness tourism market of Xixia traditionalChinese medicine and the existing problems, combining the results of a questionnaire survey, in-depthanalysis of wellness tourists travel demand, in order to innovative design and development to meet the needs of tourists and the tourism products of traditional Chinese medicine. By drawing on the successfulcase of wellness tourism development abroad, discusses the Xixia traditional Chinese medicine tourismproduct development, development strategy, and puts forward the design concept of Xixia traditionalChinese medicine tourism product, and proposed the restricting factors and Countermeasures for thedevelopment of specific...