Strategy WY Mobile Group Customer Marketing

In2008Communications carriers reorganized, and since then China Mobile, China Telecom, China Unicom have had all lines business operations, to carry out a comprehensive fierce competition in the mass market and the Group customer market. Due to the importance of the Group’s customers, and has become the focus of attention and the fight of the major carriers. Full-service competition of the market due to the Group’s customers, the WY mobile marketing company in the corporate customer market status quo, as well as the company’s strategic development considerations, Group Customer Marketing strategy WY Mobile need to focus on the subject.This paper first analyzes the status of WY Mobile Group Customer Marketing product status from the customers of the Group, the Group’s customers promotional status quo, the Group’s customer relationship marketing status of specific aspects of internal management, as well as competitors Group Customer Marketing status quo, and pointed out that this WY Mobile Group the customer marketing work problems. WY Mobile Group customers subdivision, described in the Group’s customer value rating status quo clear WY Mobile of the Group’s customers target market, and market positioning. Then, starting from the customer segmentation and market positioning, provide the basis for the formulation and implementation of the marketing strategy for the next step.4P principle on the basis of the above analysis, the theory of relationship marketing principle guiding ideology, WY Mobile customer marketing strategy of the Group. Product strategy, mobile companies should strengthen the Group’s customers demand study to develop the product portfolio to fully meet customer demand for information technology; promotional strategy to strengthen client manager promotional work, to comprehensively strengthen the operating room, the telephone managers, distributors and power100collaborative website promotion. Well from the three aspects of the Group’s customers, government and the media, partners in the Group’s customer relationship marketing work, relationship building and maintenance work. Continue to strengthen the Group’s customers and internal management system, Account Manager process management, improve customer manager for the day-to-day training and examination system, the establishment of the Group’s customer retention accountability system, and the Cooperation Organization marketing resources, establish internal collaborative marketing system. Strategy to maintain and expand the Group’s customers market to enhance the performance of customer marketing WY Mobile group of companies.