The Study On The Management And Control System Of Beijing Real Estate Enterprise Group

Along with the reform and the economic development of China’s housing policy, China’s real estate industry has experienced a very rapid development. The real estate market continues to expand the scale, transaction volume rapid rise. Beijing control real estate group as the secondary company of Beijing control group, integrating its resources to enter the real estate market, how to share a cup of a thick soup from the many competitors, and can resist the risk of the real estate market, need to establish scientific and reasonable management system. This paper will explore the group control theory is applied to the actual enterprise management mode, the scientific analysis from the four aspects of management mode positioning, organization structure design, power and responsibility system and performance evaluation system for Beijing to control real estate group control system, and ultimately determine the Beijing control-group control system.This paper using the method of literature summary, interview investigation method and case study method, through internal interviews and other forms of capital control, real estate group in-depth understanding, based on strategic management, management theory, analysis of the enterprises and the external environment and market development trend, put forward objectives, prerequisite and challenge mode of control design, the headquarters of the group as a function of strategic management center, financial monitoring center, resource management center, capital operation center, operation coordination center. According to the theory of management activities and organizational structure design, the Beijing control-group organization structure design, the headquarters of the establishment of the functions of the department. In order to ensure the smooth and efficient operation of the group, the performance evaluation system, design group. Completed study on the management and control system of Beijing real estate enterprise group.