Study Of The Western Regional Consumption Center

China’s ongoing social transformation of economic, cultural and other social fields.In theprocess of this transformation, consumption gradually transfers from food and clothing, thebasic model to development, the enjoy type. At present, the western region is facing thesituations of consumer inadequate capacity and low degree of marketization. The leading roleof regional consumption central city to the consumption becomes an inexhaustible motiveforce for "consumption transformation" and "social transformation".In this context, the studyon the agglomeration, radiation effect on consumption of the shopping center and all theconsumption environment within area consumption center city has become the focus of theresearch.Evolving consumption concept, improving service demand, continuous differentiation ofconsumption on consumer, to different extent, has played a guiding role to deepen thecommercial facilities, commercial building, business services. From the main body of thecreation and consumption of city--people, regardless of what form the commercial appeared,all embodied not only a kind of business behavior. It multiply restricts and affects the people’sconsumption behavior from the product variety, quality, service style, network layout tochoose format, all without exception hierarchy. This two-way interaction,which decidedsocial attribute of consumption--it is the sign of consumption quality, consumption level,consumption concept and consumption mode. Therefore, with the help of theories ofconsumer society, consumer behavior, exploring the formation of regional consumptioncenter and agglomeration, radiation effects on the surrounding area, is helpful to deepen theunderstanding of consumer behavior, people’s lifestyle changes within consumption areacenter city, as well as, to explore the interaction between consumer center city and regionaleconomic development.There are many theories and researches on city consumption and the expense,while lesson the relationship between on city and consumption. Based on previous studies, this papermakes a clear definition to the regional consumption center city. Focus on the theoreticalframework of regional consumption center is to effects on consumption and city and regionalconsumption center in memory to explain.The important of theoretical framework on regional consumption center is to explain the relationship between consumption and city,also theregional consumption centerRadiation to the surrounding area concentration and effect evaluation of a city’sconsumption in a certain area, need to consider many factors, at the same time thecomprehensive comparison on these factors is needed. Five dimensions of city which includescomprehensive social and economic level, consumer base, infrastructure and facilities,residential consumption and economic structure, living consumption environment cancomprehensively reflect the advantages and disadvantages in consumption of the consumptioncenter of the city. Evaluation method mainly bases on the UN Human Development Index(Human Development Index, HDI) measurement method. The basic idea is to calculate theindividual index (i.e. the dimensionless), by each evaluation index, lower threshold (i.e., themaximum and minimum values), then according to the index weights and measures, measuresout "the advantages of building a regional consumption center". The calculating index notonly can compare relative position of the selected city "regional consumption centerconstruction elements of", but also can investigate relative order of precedence of the city inevery level indicators (dimensions).Through the empirical analysis, Chengdu has a comparative advantage in the selectedcity on elements of the building consumer center. The disadvantage of consumption scaleeffect, the theme of the operating characteristics and "one-stop" shopping strip of Chengdu isthe direction to build a regional consumption center city, to provide the necessary reference.