Study On The International Marketing Strategy Of PJMP

The post-financial crisis era, enterprises in China is facing unprecedented challenges, survival increasing the pressure. To solve the problems of enterprises, need the state, society, all aspects of business to work on. Enterprises themselves, and actively adjust their development strategies, looking for living space and development opportunities, and has important practical significance. Among them, the choice of international marketing strategy is an important issue for enterprises in China is increasingly internationalized.First, the theory of international marketing strategy at home and abroad were reviewed on the basis of the necessity and feasibility analysis of the international marketing of Panyu Jielong machine factory facing internal and external strategic environment, learn from the experience of domestic and foreign outstanding enterprises of international marketing strategy on the basis of choice of international marketing strategy in the enterprises, as well as marketing strategy of the implementation.The content includes:Chapter1Introduction. Research background and significance of research and methods. Chapter2, literature review, the theory of international marketing and strategic management theory review and comment. Chapter3, the necessity and feasibility analysis of the international marketing of for the international marketing of the feasibility analysis of strengths, weaknesses and opportunities of the enterprise to international marketing. Chapter4, the environmental analysis of Panyu Jielong Machinery Plant, including the external environment and internal environment. Chapter5, the selection and design of international marketing strategy, first introduced the choice of marketing strategy, and discuss the implementation of the strategy for implement.The research methods used by the paper include:survey research, Jielong Machine Factory of Panyu in-depth research, conduct research and in-depth interviews with business leaders and employees in order to grasp first-hand information, and the industry professional point of view. Internal and external environment of the enterprises on the basis of research analysis; SWOT analysis:Panyu Jielong Machine Factory International Marketing facing the external environment and internal conditions with the objective threats and opportunities, strengths and weaknesses; literature analysis, the study of reading and analysis of domestic and foreign enterprises international marketing strategy, integrated use of theoretical knowledge of marketing, economics, management of international trade disciplines on China’s enterprises international marketing strategy selected for the analysis of the program to solve practical problems.Through the analysis of enterprises should take the international marketing strategy:to fill a vacancy marketing strategy to find the international market demand gap, relying on the market of large enterprises have symbiotic marketing strategy network marketing strategy relies on the rapid response of the network information and localized marketing strategies positive financial into the local social culture.