A Study Of Marketing Strategies About Lan Zhou Petroleum Chemical Corporation Machinery Manufacturing Plant

Lanzhou Petroleum Chemical Corporation Machinery Manufacturing Plant (abbreviated as LMMP) has been grown into a professional production equipment manufacturer as world-oriented, domestic and our country, after more than 50 years of hard struggle and sustainable development. In the socialism market economy system with Chinese special features, on the nowadays when the global competition wave tide can't be blocked certainly, and the market competition has entered into" the quick eat the slow" stage, how to win the existence development space of the oneself and actively push the state-owned economic strengthening of history responsibility continuously become the enterprise governors problem of the close concern. This text is from the angle of the market as to it's the marketing strategy launches the research, putting forward the suggestion and complement strategically in the marketing to the enterprise, being advantageous to strengthening the LMMP competition ability.This text with the basic theories that the market marketing learn for leading, the basic principle that make use of the modern market marketing, analysis method, full considering the characteristics of petroleum machinery, commencing from the business enterprise current market present condition analysis to the inside environment and the outside marketing environment of LMMP, which carried on the analysis of its product, price, promotion sales and places etc. At the same time the actual circumstance of close contact and the particular market marketing environment were put forward with the special features of marketing combine the strategy, trying hard for to attain the actuality and aim at sex and function organic to unify and aiming at the marketing that improvement promotes my factory that pass the marketing strategy management level.This textual research expresses that petroleum machinery industry market since exists the fierce competitions again exists marketing opportunity, and developing potential, since face threaten, again alive with opportunity. Also put forward to strengthen the valid measure of the control to the implement of the marketing's strategy at the time of putting forward to suit the actual marketing to combine the strategy to LMMP, carried on to re- design to the marketing troops, put forward the improvement opinion to a machine of LMMP, thus manage marketing the work is real to fall the solid place, guaranteeing that the marketing target completes smoothly. We only rely on ourselves, abide by marketing economy, absorb advanced technology and experience, continuously innovate and upgrade on technology and management as well as Products, regulate strategy in time so that we are able to exalt our competitive ability and contribute to national Petroleum industry.