Research On The Lean Service System In The A Real-estate Development Co., Ltd.

In1978the reform of housing system in China was launched. Since then theurbanization process had been speeded up, and the real-estate industry played a moreand more significant role in the national economy. Now it has become the brilliantinvestment hotspot, nevertheless it also faces quite a lot of problems during its rapiddevelopment. From the perspective of the whole enterprise, a large quantity ofreal-estate enterprises have the high leverage ratio, long developing period and lowproject personalization and shortage of satisfying customers’ wants, and therefore theenterprises are lack of resistance of the industry cycle fluctuations brought by themacro-control. And from the perspective of project development, there is hugeinadequacy in the planning, positioning, project designing, bidding and purchasing,construction organization, acceptance test, after-sales services and marketingservices. And there are severe wasting and schedule delays caused by reprocessing,idleness and vacant flats. Reasons are obvious. On the one hand, some of theenterprises entering this industry for the first time are not familiar with the real estatebusiness, and in their business operation the lack of effective management thoughtsis conspicuous. On the other hand, in traditional real-estate enterprises themanagement theory to guide their operation is relatively backward, which is difficultto satisfy the real-estate industry development. Therefore, in order to ensure thesustained and healthy development of the real-estate industry and real-estateenterprises, there is an urgent need to adopt the advanced and scientific operationmanagement thought.Real-estate has the essential characteristics of the service industry. Lean service,with increasing influence, sourced from lean manufacturing and lean thinkingprinciples, can effectively improve the operation in real-estate enterprises, promoteenterprise activities to better satisfy the consumers’ wants, eliminate waste, improveservice quality and finally improve efficiency. Therefore, it’s imperative that thereal-estate enterprises adopt lean service system immediately, and a detailed study inreal-estate lean service system is also very necessary and feasible.In the research, firstly it introduces the background, purport and significance of the research, and summarizes the research status at home and abroad, on that basis, italso illustrates the main content, idea and research method. Secondly, it combs theproduction and development of lean service and introduces the definition of basicconcepts and principles of lean service. Thirdly, it analyzes the representativeproblems and the root of these problems of Company A, after analyzing its generalsituation survey and current operation mode. Fourthly, it focuses on the real-estatecompany lean service system, which covers the lean planning and design services,the lean project tendering and procurement services, the lean constructionorganization and acceptance test services, the lean after-sales services andvalue-added services, the lean Marketing services. The system improves thetraditional service models in real-estate enterprises, and the system building ispowerfully guaranteed and promoted by the information technology, organizationalstructure, personnel development, and corporate culture recycling. Finally, itsummarizes the achievement of the research based on the benefits of system building,and presents four enlightenments which are: to master the lean Service essence; toobtain the support from the top, let all employees participate in and improve, anddrive the related units to participate in during the improvement; to deepen theunderstanding of lean service from a strategic height; to bring subjective initiativecontinuous improvement.This research is to deepen the understanding of related factors of lean service,and it’s an attempt of discussing its general applicability. The findings in the researchwill help the government to make scientific judgment on the operation status of thereal estate enterprises scientifically, and then improve the related scientificdecision-making and industry management. The findings will also help consumers toget what they want on house-purchasing, and their psychological wants will besatisfied better. And by learning the findings real-estate enterprises will balancebetween value and cost, the effectiveness and timeliness. And then they will find thesolution out of the operation difficulties through severe external fluctuations andintense competition.