Research On Operation Management Of Real Estate Development Project Based On Lean Management

With the change of China's population structure and the upgrading of industrial structure,the market situation and policy environment of the real estate industry have changed,how to maintain a stable and sustainable development of real estate enterprises in the environment of limited resources,shrinking market and tightening policy has become the core issue of enterprises,the upgrading and reconstruction of the original real estate project operation management system is imperative.The purpose of this paper is to explore the development trend of China's real estate industry,seek scientific and efficient project operation management scheme,and provide theoretical and practical guidance and reference for the steady development of China's real estate industry.The research contents and main viewpoints of this paper are as follows:(1)This paper systematically studies the current policy environment,market situation and operation status of the real estate industry in China,and puts forward the view that the real estate industry will change from large-scale development to quality development;(2)By summarizing and refining the current management problems of real estate enterprises,analyzing the causes of the problems,combining the advantages and characteristics of lean management thought,this paper demonstrates the necessity of implementing lean operation management in real estate enterprises and puts forward its driving factors: external market and policy change,internal management and control upgrading;(3)Based on the basic principles of lean management,combined with the shortcomings of current operation management in development mode,operation logic,management and control method,business process and other aspects,this paper puts forward the viewpoint that the operation management of real estate project changes from the extensive management system of "high turnover and high leverage" to the lean management system of "customer value pulling";(4)Guided by the core ideas of waste elimination,value pulling,just in time production,total quality management and perfection of lean management,the lean value flow of real estate project development is constructed by using the value flow chart method of lean management.On this basis,the lean plan management system,conference decision-making system,achievement management system and operation monitoring system are established to form a lean operation management system for real estate development projects,and its effect evaluation system and guarantee system are proposed;(5)By using case analysis method,this paper analyzes TH group's practice process of lean operation management and improvement of operation effect,and proves the outstanding advantages of lean operation management system in real estate development project management.The research conclusion of this paper is: the operation management of real estate development project will transform from extensive management to lean management.The lean operation management system of real estate development project and its effect evaluation system and guarantee system constructed in this paper provide effective practical methods and scientific reference for real estate enterprises to achieve stable and sustainable development in the future market and policy environment.The innovation of this paper lies in the application of lean management ideas and methods to analyze the current situation and development trend of real estate development project operation management.The whole cycle and systematic lean operation management system is constructed,and its advantages are proved by theoretical demonstration and practical effect.Finally,on the basis of the conclusions of this study,the paper puts forward constructive ideas and views on how to strengthen the operation management of real estate development projects and support the steady development of enterprises.