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Study On The Competent Force Model Of Pharmacy Herbal Pieces Counter Salesperson

Posted on:2014-07-10Degree:MasterType:Thesis
Country:ChinaCandidate:J E LiFull Text:PDF
GTID:2269330401486052Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Pharmacies as a medicine retail organizations and other retail organizations, the special nature of medicines, consumers buy drugs, you need to get professional medication guide, therefore, requires points salesperson have the expertise to provide consumers the correct selection of symptomatic drugs. Depending on the types of drugs sold in pharmacies generally broken down into different sales counters, counters of Chinese Herbal Medicine is one of the counters.Competency model theory as a guide, data collected through the questionnaires, using factor analysis, analytic hierarchy process method to study pharmacy Herbal Pieces counter salesperson competency modeling and application problems. The study results are as follows:By factor analysis method, pharmacy Herbal Pieces counter salesperson competency model. Pharmacy Chinese Herbal Medicine the counter salesperson Competency is divided into five major categories of sixteen. Are:personal traits class, including social responsibility, mental capacity, dedication, resilience; business skills classes, including mining needs, information gathering, marketing consultant skills, negotiation skills; class of social relations, including relations capacity, teamwork spirit, communication and coordination skills; background knowledge categories, including industry knowledge, theoretical knowledge, product knowledge; professionalism class, including service specification, business etiquette.By the Analytic Hierarchy Process, Chinese Herbal Medicine of pharmacy counter salesperson competency model was perfect, to determine the proportion of each module.From staff recruitment, training and development aspects of the built pharmacy Herbal Pieces counter salesperson competency model application.
Keywords/Search Tags:pharmacy, the salesperson, competency model
PDF Full Text Request
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