Competitive Environment Analysis And Service Value Chain Studies Of New China Life Insurance Company Of Ningxia Branch

With the continuous deepening of the insurance industry and the rapid development of science and technology progress for supporting, to life insurance as the representative of the insurance enterprise rapid rise and development, on the analysis of competition environment and the innovation of life insurance enterprise service value chain in the insurance will be faced with severe challenges, while also facing social insurance and other investment products for commercial life insurance is the threat of substitutes. Under this circumstance, how to take time for life insurance has become a pressing matter of the moment and to speed up its development, so that the development of life insurance has entered a new stage. The decisive factor to make the life insurance remain invincible in a new round of fierce competition is the premise of making a detailed analysis of the competition environment, ensure the stability and system of service value chain novel, who can have such conditions, who has the future. Therefore, research focuses on the analysis and the service value chain of life insurance company in the competitive environment, will enhance the overall competitiveness of life insurance in the insurance enterprises, in order to promote the rapid development of the life insurance company, not only in theory, but also has extremely profound practical significance.This paper combines theory and empirical research of the individual case, the development situation of the New China Life Insurance Company is described, the theory of value chain and related theories are reviewed, the present situation, New China Life Insurance Company of Ningxia branch issues in-depth analysis, on this basis, insisting, focus on long-term development promote the life insurance of Ningxia, put forward to improve customer satisfaction, the relevant principles and measures for constructing the new service value chain of New China Life Insurance Company of Ningxia branch, to the development of Ningxia play a certain reference role to enhance the market competitiveness of life insurance.