T Life Insurance Ningxia Branch Renewal Service Marketing Strategy Research

The development of the insurance market in Ningxia is increasingly mature,the development situation is good,the development of the company as a "stabilizer","renewal" is the company’s long-term stable operation and embodies the fundamental connotation of value,measure the sustainable development ability of the life insurance company,determines the long-term life insurance business management.The realization of sustainable management and development is the development problem that the main body of the insurance industry has to face at present.T life Ningxia branch as a rising star of Ningxia life insurance market,how to avoid the risk of the insurance market,allocate resources effectively,promote the development of renewal services and the sustainable operation of enterprises is the problem that T life Ningxia branch has to consider.Based on this background,this paper T life insurance Ningxia branch renewal service as the research object,the principle of classical marketing theory,using literature retrieval method,investigation method,comparative analysis of T life insurance company Ningxia branch renewal service marketing situation and problems in-depth analysis,the results show that the T life insurance Ningxia branch Renewal Service marketing "service renewal premium income is low,less market share","Renewal Service channel is not perfect","market concentration" and "improper use of human resources and other issues,according to the above problems,this paper combined with the actual development of Ningxia SWOT analysis and T insurance company,for the design strategy: product strategy,price strategy,channel strategy,promotion strategy etc..At the same time,it also constructs the related policy implementation guarantee mechanism,including three aspects,such as human resource management,performance appraisal system and enterprise culture construction.Finally,on the basis of comprehensive analysis,the conclusion is drawn and the direction of research is further clarified.This paper focuses on the Renewal Service Research of the industry main body in Ningxia area(T life Ningxia branch).It has strong pertinence and timeliness,which is conducive to fill the gap of theoretical research and provide some practical reference for the related stakeholders.