Study On RMP Analysis Of The Longevity Lake Scenic Tourism Products Optimization

As the human born from that moment on the high quality the pursuit of spiritual life and material life products has never been interrupted ever, but the current domestic many traditional tourism scenic spot tourism product is still in its "resource management" approach, market position, product still stays on the level of tour. And with China’s per capita GDP in2008, after more than$3000, people in pursuit of tourism activities is not only for the original sightseeing level, more diversified travel demand arises at the historic moment, take sightseeing type of tourism products and the project is not popular with mass tourism market, and to participation, experiential theme leisure, relaxation, entertainment, holiday and other tourism products and tourism projects have emerged. Traditional scenic spots in our country long-standing:single, poor participation experience tourism products, amusement facilities aging, and many other problems, can’t meet the demand of tourists, faced with the plight of poor economic benefit and environment of fierce competition. And optimization of tourism product will improve competitiveness of scenic spot, improve tourism product quality, meet the needs of tourists to tourism product diversification, improve economic efficiency of scenic spot is a timely and effective measures, it has become many traditional scenic area regeneration, with a "second spring" option. Therefore, the traditional tourism product optimization study is very necessary.Based on longevity lake as the research object, through access to large amounts of data during the internship, guided by the RMP analysis theory, combined with social science research methods, to anatomy of scenic spot tourism product of the existing problems, combined with market demand, longevity lake tourism product optimization is put forward the basic train of thought to develop design and product optimization. In order to give longevity lake tourism development to provide advice and help, and hope can give other lakes in the traditional tourism scenic area, optimize the structure of tourism products for reference. In this paper, the research content is divided into eight parts:the first, the introduction, summary of related domestic and foreign scholars in recent years studies in tourism product optimization theory results and longevity lake tourism related research present situation, proposed the paper selected topic basis, main content including selected topic significance, the research method and technical route. Second of all, the tourism products, tourism product type, defining the concept of tourism product structure optimization, an overview of the relevant theory to support. Third, the summary of the development of longevity lake natural and social background. Fourth, deep detail for longevity lake resources (R), market (M), products (P) is analyzed. Sixth, longevity lake RMP analysis problems of tourism product, points out the necessity of longevity lake tourism product optimization. Eighth, lake scenic spot tourism product development principles and the basic idea of longevity lake tourism product optimization, further tourism product optimization design scheme is put forward. According to the actual condition in The Longevity lake, optimizing the longevity lake tourism products.