Research For Internationalization Strategy Of China Building Ceramic Enterprises

The relative basis on lots of theories about enterprise internationalization, enterprisestrategy, enterprise internationalization motives, conditions and processes.and upon thedomestic building ceramics industry development present situation and the evaluation ofthe macroeconomic environment,we evaluate the Chinese building ceramics enterprisesinternationalization present situation.Then, combined with the level ofinternationalization and industry internationalization of enterprises in our country, theauthor proposes constructing ceramics enterprises internationalizationstrategy,implementation path and protection strategy. The main contents as following:First, the paper explains the significance of studying international building ceramicsenterprise development strategies. It is the ideological line of the discussion andresearches in each chapter. Through analysis of the background and significance of theresearch, the basic framework of researching, researching scope, researching ideas,researching methods are given in this paper. Then，we define the relevant concepts.Finally, the author analyses the causes, conditions and processes of the theory system ofenterprise internationalization.Second, through analysis of current situation and development of the buildingceramics industry, the author dissects the development characteristics of buildingceramics industry, through the comparative advantage model analysis of the internationalcompetitiveness of China’s building ceramics industry. Then based on PEST, the authorhas done a systematic analysis model on the building ceramics enterprises internationalpolitical and legal, economic, society and technology.Third, the paper conducts the corresponding strategic orientation about themanagement, product, brand, capital, ideas and human resources and then SWOTanalysis of the internal environment of the building ceramics enterprises and the externalenvironment is proposed based on the analysis of comprehensive. Theinternationalization of China’s building ceramics enterprises strategic model, combinedwith the level of internationalization and industrial enterprises internationalization. Thepaper gives out the path and the security strategy, internationalization strategy of ChinaBuilding Ceramic enterprises.