Traditional State-owned Foreign Trade Business Strategy Transformation

The paper analyses the optional strategic transformation development modes of state-owned foreign trade enterprises combined the research of domestic and abroad relevant strategic transformation theories, the revolution of china economic development and foreign trade system, the status of state-owned foreign trade enterprises etc based on enterprise strategic management angle. And provide a reference for other enterprise strategic transformation through to exploratory analysis the strategic transformation and summary the successful experience of Sinochem group the typical case of state-owned foreign enterprises from dilemma to success.This paper obtains the necessary of researching state-owned foreign trade enterprise strategy transformation through briefly introducing the state-owned foreign trade enterprise internal and external environment revolution and the survival and development problem in China’s economic development process. And obtains the conclusion that the strategic management theory is suitable as the theoretical basis for state-owned foreign trade enterprises strategic transformation through analyzing the traditional international trade theory, modern enterprise institution and strategic management theory and other relevant strategic transformation theories.Then this paper introduces the strategic transformation basic method based on strategic management theory.Then the paper analysis the current problems of state-owned foreign trade enterprises through amply describing the four stages of china’s foreign trade system revolution and various degrees effect to state-owned foreign trade enterprises in every revolution. And fully illustrate that strategic transformation is the inevitable trend of seeking survival and development for state-owned foreign trade enterprises in present internal and external environment through deeply analysis the strength, weakness, opportunity and threat of state-owned foreign trade enterprises using SWOT theory combined with strategic transformation relevant theory and present situation of state-owned foreign trade enterprises. And put forward three strategic transformation trains of thought with value chain and four specific and optional development modes. And combined the actual situation of enterprises, comparatively analyze the adaptability of development mode trough summarizing and analyzing the relevant practical experiences and the achievement of academic researches based on the thinking that the implementation of enterprise strategic transformation is fundamental to cultivate the core competence.Finally, this paper put forward the strategic transformation necessity conclusion through amply introducing more than60years development process of a typical case-Sinochem group. And conclude the successful experience of Sinochem group strategic transformation and the inspiration to other traditional state-owned foreign trade enterprises development through deeply analysis Sinochem group strategic transformation thinking and specific measures.