Traditional State-owned Foreign Trade Enterprises To Upgrade Research

State-owned textile enterprises in foreign trade were the main force of China’s textileexports. With the increasingly complex world economic situation, the presence of unstableeconomic recovery in the U.S. and Europe, Chinese unbalanced economic developmentand other issues, the state-owned textile enterprises in foreign trade has been a major threatto survival. The restructuring of state-owned foreign trade enterprises is facing with thelack of innovation, lack of brand, difficult to establish marketing channels, so thetransformation are certain difficulties.The paper is in-depth analysis of the state-owned textile enterprises in foreign tradeby PEST analysis, five forces model analysis, SWOT method and other methods. From themacro and micro analysis of enterprise internal and external environment, Chinesestate-owned foreign trade enterprise transformation and upgrading strategy is to takemarket diversification strategy and vertical integration strategy. State-owned textileenterprises to deal with foreign trade competition from other domestic enterprises throughthe development of strategic business strategy SO. Propose to take to enhance innovationcapability, actively carry out industrialization, and promote cooperation in the supply chain,and actively implement the brand strategy, develop own brand. While in the process ofimplementation of the strategy should pay attention to risk prevention in order to ensurethe effective implementation of the strategic transformation and upgrading.Innovation of this paper is from the current economic situation, combined with PEST,five forces model, SWOT analysis on Chinese state-owned textile enterprises in foreigntrade situation. On the basis of the results of the SWOT analysis, the paper using AHPanalysis of internal and external conditions of state-owned foreign trade of textileenterprises, to determine the score inside and outside conditions. Finally get the optimalstrategic options by quadrilateral transformation strategy tool.