Network Relationships，Organizational Identity And Enterprises Cross-regional Expansion

Cross-regional expansion is a strategy that Chinese business enterprise adopts towin quota in the market，to reply to the domestic and international competition，and topromote their development. It can not only help a business enterprise to obtain newresources，but also contribute to a business enterprise to carry out scale economy，complete resources integration，promote core competencies. With the growth of scale，cross-regional expansion becomes an important way to promote development. Somebusiness enterprises by means of acrossing district to extend to obtain breakthrough.However，there are still have a lot of business enterprises didn‘t carry out thecross-regional expansion behavior. What factors caused this difference are worthstudying. Make a general survey of the relevant research at home and abroad，thoughDunning‘s OLI paradigm what nicely identify the essential condition when enterprisesacross district to extend is thought as the essential standpoint of across districtinvestment，it is an theory explaining the FDI behavior，be diffident from acrosssingdistrict to extend in domestic. In fact，when considering cross-regional expansion，Chinese business enterprises have to face the market segmentation. In this condition，the networks and the subjective identify have an important influence on businessenterprise. Therefore，this article attempted to introduce the network embeddednesstheory and organizations identify theory to analyze the problem of across district toextend.Combing the literature research，this article embedded a particular scenario ofmarket segmentation to build the theoretical mode of network relationships，organizational identity and cross-regional expansion，and then select the GuangzhouRestaurant and Lokshun NC to expand case research. Then，this article adopted datacollection，data validation，data encoding to ensure the reliability and validity of thisresearch，and through case study and analysis finally drew the following mainconclusions of this paper. Firstly，the stronger the local network relationship it is，theless possibility that companies selecting cross-regional expansion in the case with OLI three advantages will be. Secondly，the weaker the local network relationship it is，the more possibility that companies selecting cross-regional expansion in the casewith no ownerships advantages will be. Thirdly，weak ties who urge the businessenterprise concentrate a limited resources at the lord industry promote the formationof industry identity. The stronger the industry identity awareness it is，the lesspossibility that companies selecting cross-regional expansion in the case with OLIthree advantages will be. Fourthly，strong ties promote the formation of geographicalidentity. The stronger the geographical identity awareness it is，the more possibilitythat companies selecting cross-regional expansion in the case with no ownershipadvantages will be. Fifthly，network relationships and organizational identity combineto play a regulatory role in the relationship between the OLI paradigm andcross-regional expansion.The results of this study showed that the behavior of Chinese enterprisescross-regional expansion in the domestic not only need to consider their internalconditions，but also need to consider the constraints of the network and subjectivecognitive differences，which caused by market segmentation. This study‘s conclusionprovided certain guiding significance for business practice，meanwhile，it is a rich andsupplement of Dunning‘s OLI paradigm when use it to explain the behavior ofChinese enterprises cross-regional expansion in the scene of China.