The Acceptability Influencing Factors Research Of The X Bank Mobile Electronic Wallet For The College Students

E-wallet as a new electronic trading facilities, its acceptance is an important factoraffecting the promotion. How to help enterprises to improve the electronic wallet acceptanceof product development and marketing. The key to solving this problem is how to improve theacceptability of the electronic wallet.Analysis by X-Bank Research and Documentation, Innovation and Technology productconcept based on the accepted theory, Can be achieved based on the combination of theelectronic purse market conditions, the electronic wallet to accept the model. In this study, forexample, reseating the Bank X’s electronic purse acceptance，export purpose of this study.(1)In terms of technology acceptance theory and the characteristics of the electronic wallet todesign electronic wallet.(2) Based on the electronic wallet to accept the theory and analysis ofinfluencing factors.(3) Based on SWOT accepted model, the development of e-wallet design,marketing, and development strategy.In this study, for example, reseating the Bank X’s electronic purse acceptance to analyzethe acceptability of the main factors affecting the electronic wallet. In order to build theelectronic wallet of Acceptance model, The research binding Rogers the accepted theory，baseon Semi-open interviews, exploratory factor analysis and Amos。Established acceptable modelof the electronic wallet and analysis of the impact factors and Carry out strategic.In summary, this paper Rogers’ theory has been accepted electronic wallet model ofacceptability, and according to research presented electronic wallet Company X’s marketingstrategy, the purpose is to enhance the market competitiveness of the electronic wallet.