Business Plan Of AoPeng Company

Under current circumstances that e-commerce is growing rapidly a lot of investors areattracted and focused on the construction of e-commerce platform. This essay is based on statusquo of B2B e-commerce platform, analyzing its market by using Michael Porter’s Five Forcesand SWOT model and analyzing its marketing strategy by using7P model. It reaches to theconclusion that for new comers of B2B e-commerce market, it is essential to have a clearorientation which differentiates itself from other existing platforms and fits its owncharacteristics. Running the platform needs to consider on the long run, fully prepared for riskassessment especially in the initial stage. When developing mode of operation, it is required totake mature platform operation as reference while finding own unique feature. How to build upplatform marketing strategy is also included.The B2B (2C) mode of e-commerce platform is an excellent supplement to currentB2B and B2C mode, which has many advantages as: increasing profit margin return oninvestment, avoiding late sales outstanding of suppliers, bringing continuous small-scalewholesalers and end consumers, expanding sources of new consumers, reducing intermediatelink, bringing about multiple business communication between enterprise and enterprise,enterprise and end consumers, etc.To some extent the B2B (2C) mode of e-commerce platform changed traditional marketingconcept, even changed people’s traditional consumption habits, which not only bringing greatconvenience to people’s production and living, but also inspired rapid development of the wholeindustrial chain. E-commerce has a late start in Chinese market but is developing at a surprisingspeed, which inevitably caused many problems to solve in the operation and service process.This essay mainly elaborates the contents of e-commerce, its development, existing problemsand suggestions on developing small-scale e-commerce platforms.