A Study Of E-commerce Sales Strategy Module For Wk Company

E-commerce is becoming a pop word in China according to development of the Internet,B2C(Business to Customer)changed our life a lot due to its rapid expansion.As the major business activities--Business between enterprises of raw material,finished product batch procurement-B2B(Business to Business),facing a completely reform also.At present,all of the large E-commerce company focus on the development of B2 B marketing mode.WK company founded in 1999,operated 114 information inquiry platform.Accumulated massive data of Chinese small and medium-sized enterprises,on this basis,WK transformed to an Internet company in 2004,WK has been focused on the development of B2 B e-commerce mode,e-commerce application services to small and medium-sized enterprises for more than 17 years.WK had formed its own unique system already.In the condition of fierce competition and Economic growth is slowing,the income of WK grow only 2.3% but the profit reduce 6.12% in 2015.The sales model is no longer suitable for the market competition and increasingly severe external environment change,need to improve immediately.Thorough research to the electronic commerce mode of WK Company.The first chapter in this paper introduced the research background,the competition and the survival environment analysis.The significance,content and research method,etc,the second chapter elaborates the B2 B e-commerce,introduces the basic operation framework of B2 B e-commerce.The third chapter makes an analysis of WK B2 B ecommerce marketing situation.The fourth chapter designs the combination marketing strategies of the product?price?channel?sales promotion and the brand base on 4P theory.The fifth chapter propose the safeguard of the improve strategy implementation.