A Study On A New Product’s Marketing Program Problem Of Q Series Notebook Of Samsung

To invigorate the country through science and technology has already become the basic leading thought of Chinese future development, and the electronics industry is high-speed forward as a new type of the basic pillars of industry in economic development. With the gradual transition to high-speed benign stage of development from the initial confusion, the market environment has become increasingly complex. How to get a bigger profit in the increasingly fierce market competition as well as product convergence has become a long-term development goal. Unfortunately the marketing does not work in the electronics industry for lacking of the theoretical foundation of marketing strategy and the specific implementation methods as a guide, simply with blindly price competition and media hype by many manufacturers, and this form of marketing affects profits at the same time. Therefore, this article taking the marketing program of the new Samsung Q series notebooks as a study case has an important practical significance.China Samsung was established in1985in Hong Kong; So far, it has39Production legal,39sales corporation, seven research institutes,70representative offices and offices, built through its23subsidiaries companies. By the end of year2011, the cumulative investment of China Samsung reached$10.5billion, brand value reached23.43billion U.S. dollars, and it is ranked up to22nd of the Global500ranking. Samsung has earned the sixth place in the world’s top ten notebook computer manufacturers since2001when its notebook computer products came into the Chinese market,and the growth rate of Samsung ranked first in2011, the same with DELL’s. By virtue of its dominant products such as mobile phones, LCD panel and other product lines, Samsung laptop division is continuing providing innovative products with its advantages in development and design. Also, the4P marketing approach which focuses on Samsung notebook channels, product, price and promotion, is an important factor in the rapid growth in recent years of Samsung together with its brand pull-power.Since the Q series as the Chinese customized products was released in2011, it quickly became the profit increasing point products of channels, and effective preheating publicity in advance, channels advocacy, pricing policy making, together with targeted promotional policy formulation and implementation are the strong supports for the successful releasing of Q series. With the good experience of2011, it is more practical to make guidance for future work by combining the theories with practical cases.