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The Challenge And The Development Of Chinese Cigarettes

Posted on:2014-12-04Degree:MasterType:Thesis
Country:ChinaCandidate:Z Y LinFull Text:PDF
GTID:2269330401963635Subject:Agricultural extension
Abstract/Summary:PDF Full Text Request
China cigarette and tobacco leaf yield were the highest in the world, andcigarette consumption in the world, the tobacco industry plays an important role in theposition in the Chinese economy. In2003, China signed the framework convention ontobacco control, foreign tobacco companies will enter the Chinese market, theinternational cigarette market in China become inevitable. Therefore, our country putsforward the concept of "Chinese style cigarette". To the development of Chinese stylecigarette to ensure that China’s market and the capital loss, more want to get goodposition in the international competition, must have independent intellectual propertyrights, relying on scientific and technological innovation, build Chinese style cigarettebrand. Chinese style cigarette is more in-depth study to cigarette taste aromacharacteristics and style, the characteristic of Chinese style cigarette technologydevelopment, to take a variety of techniques, including tobacco secret recipe andfeature technology, the tobacco raw material production, reduce harm reducing tar andadd a variety of methods of Chinese herbal medicine; At the same time, Chinese stylecigarette is more to consumers, employees and the interests of the state, update idea,completes the tripartite interests balance, implementation mechanisms innovation andsystem innovation, market barriers, break the regional restrictions, and achieved theintegration of China’s tobacco market, establish a scientific mechanism, usingadvanced management methods, with deep cultural connotation, influential brandsand the marketing system.At the same time, we should see more: new brand of cigarettes no matter how tostill don’t change the spirit of hobby, harm people’s health. No matter to what extentChinese style cigarette development, tobacco enterprise production drug can’t changethe nature of "spirit". So, the author collected from all kinds of chemical in cigarettesrelated index system and mathematical quantitative analysis, on composition, in theChinese style cigarette addiction of beneficial ingredients, dominant aroma stylecomposition factor analysis, to think cigarettes in the development should not profit asthe goal, should be detached from normal as welfare lottery, sports lottery betting,gambling,"by, the people," assume moral public welfare and social responsibility. Atthe same time, the more the Chinese style cigarette industry with the development ofthe country and the people standing in the world nation community with its ownsymbolic language, make the development of Chinese style cigarette can absorb theworld’s excellent culture and fusion, and show clearly the essence of Chinese nationalculture, to become China to show in way of the world, which has one thousand yearsof cultural history of China’s tobacco heritage, and China tobacco expectation and ideal for the future development.
Keywords/Search Tags:Chinese-style cigarette, Foreign investment, Coping strategiesInstitutional innovation, The core technology
PDF Full Text Request
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