| China’s telecom industry in2008to complete the restructuring, increasedcompetitive pressures for the industry as a whole market. Communication enterprisesincreasingly competitive premise to ensure a competitive advantage to determine thesurvival and development. Into the3G era also contributed to the development of thecommunications market, also intensified the competitive situation, marketing channelsfor communications carriers, whether possession of an advantageous position todetermine its position in the competitive process. Build marketing channels must be thebasis of competitive advantage, at the same time, enterprises should also lastingcompetitiveness in the primary position.The author of this article, a comprehensive analysis of the China TieTong GroupLimited construction of Luzhou branch channels mode and the problems under thepremise of the domestic and foreign marketing channels, complete the correspondingsummary of the content as well as summarized. Reasons based on the analysis ofproblems, I pointed out that the program and the recommendations of the new ChinaTieTong Group Co., Ltd. construction of Luzhou branch channels. Papers frommarketing channel structure type, incentives, channel conflict, virtual channels, andchannel control several aspects, pointed out the problems of Luzhou branch channelconstruction, the problem for both of the above points, the above-mentioned problemsthat channel construction reason, and the reason to start from the channels processreengineering, long-term effective incentive mechanism, the continuous expansion ofthe channel type as well as aspects of malignant channel conflict and channel controlstrengthening China TieTong Group Limited construction of Luzhou branch channelsrecommendations. Intended to promote the China TieTong Group Co., Ltd. the LuzhouBranch science channel construction is reasonable and effective, and also provide areference for other companies in the same industry channel construction. Has a certainpractical and theoretical significance. |
