The Research Of Business Channel Construction Of Heilongjiang United Communication Company

Enlargement with the development of market, widens of user's scale, abundance of business, deepen of competition, the market of communication enters ripe stage progressively, the competition has already turned from on network and price into on market channel and telephones. For background of studying CHINAUNICOM market competition so as to Heilongjiang CHINAUNICOM marketing channel for the research object, this text designs science, rational, practical marketing channel construction management method, so that the company can solve problem in management in the stage.. This text validly improve agent's enthusiasm of CHINA Unicom's marketing channel to a certain extent, give play to the marketing channel administrative staff's latent energy , is very important to the work of Heilongjiang Unicom's marketing channel construction.This text describes the marketing channel management, service marketing theory, customer's relation management theory in detail at first, to find effective theoretical foundation for the study. Secondly, under the prerequisite that is understood to the current situation of the development of Heilongjiang CHINAUNICOM and management environment in depth, analyze its current situation of the development of marketing channel, conclude problem on plan of market channel, on market channel construction, on each market channel unit's service ability, on market channel information gathering, on management ability to market channel, on IT channel development. Then, have built up and reconstructed Heilongjiang marketing channel system of CHINAUNICOM. This text has defined the purpose, principle and thinking to design at first in thesis, after analyzing about Heilongjiang marketing channel of CHINAUNICOM, use the thought of complementary resource and advantage, combine with standard analyses and practice analyses, and define the core department of Heilongjiang Unicom's market channel, construction plan of area sale platform. Moreover, combine the characteristic of marketing channel construction of Heilongjiang Unicom, regard area sale platform as the focal point, based on key channel, guaranteed by performance examination, enriched by plus channel and IT channel. Finally, provide safeguard measures of Heilongjiang Unicom market channel operation system at unifying the image, improvement the marketing channel management content, paying attention to the marketing channel information gathering, strengthening the construction of marketing channel administrative staff, to accelerate the implementation of its service and business improvement.