Research On Chengdu Mobile Group Customer Saturation And Competition Strategy

The Ministry of information industry and the issuance of3G license in2009, thecompetition between operators gradually entered the white-hot state. Chengdubroadband and fixed-line telecommunications in the use of the traditional advantage,marketing, the fusion cross subsidies, to seize the mobile market. And China Unicomwith WCDMA standard, in the technology ahead of the other2operators, withtechnological advantages to seize the market. Chengdu mobile in full on the defensivein the era of the3G competition.At the same time, the three operators have gradually realized that, in marketincome group customers and influence is far greater than the individual customer.Especially in the era of the3G, the development of technology for operators to providehigh bandwidth services for customers of the group, its stimulating information incomeaccounted for the largest customers in the group revenue growth, the three will be thegroup client market as a blue ocean market breakthrough, also resulted in the groupclient market competition is unusually intense. Therefore, how to make the group clientmarket competition strategy of Chengdu is a pressing matter of the moment for mobiledevelopment.While making the group client market competition strategy, must study thesaturation. Different saturation of the market competitive strategies of different. Highsaturation more competition, operators can only increase the stock of customersbusiness value idea. The low saturation bring potential users more, operators can make abreakthrough in the different market segments to a transient equilibrium. This paper hasmainly carried on the following research work:The first content of the research background and the significance of the researchdescribed in detail, and then introduces the group market saturation theory anddeveloped a questionnaire survey work flow, then conducted a questionnaire survey byChengdu Mobile Group Customer Department platform and funds to hire part-time staff,made the first hand data.Secondly, based on the analysis of the data, the author analysis of the market capacity and the total capacity of market data, the group client market data, differentmembers of the group customer size distribution.Then, according to the capacity of the market to get data, divided into regional polyand industry cluster are analyzed and summarized. In accordance with the regional polybit segments of the market, the group client market characteristics of mobile in20counties of Chengdu branch are summarized. In accordance with industry clustersegments of the market, the group client market characteristics of the19industry inChengdu area was summarized. At the same time, the group customer marketsegmentation model are defined.Then in accordance with the geographical and industry property market segmentswere investigated communication consumption group. And studies of the Chengdumobile saturation specific data according to survey results.Finally, the data set of Mobile Group Chengdu market competition strategy, andput forward a series of management measures.