The Study On The Saturation Of The Mobile Communication Market In Chengdu

The mobile communication industry increases rapidly these years in China. Now, China has become the biggest mobile communication market in the world. Chengdu is the core hinge of the mobile communication in Sichuan, Chengdu' s market holds the forty percent income of the Sichuan' s. The analysis of the Chengdu' s market is a very important index. Then, we decided to analyze the saturation of the Chengdu' s market, hopes understand the Chengdu' s market well and truly, and provide the external gist for the SCMCC in doing market management.The topic of the paper is "the study on the saturation of the mobile communication market in Chengdu" , the penman uses the involved management theory, investigates and study the saturation of the mobile communication market in Chengdu, analyzes the result meticulously, and brings forward some suggestions.There are seven parts altogether. The first part is "the lodge of the issue" . This part mainly illuminates background of the study, and states the development actuality of the mobile communication in China and Chengdu. The second part is "the designation and the performance of the Chengdu' s mobile communication market investigation" , mainly illuminates the goal and the way of the investigation, the performance of the investigation, and the statistic analysis. The third part is "the basic estimation of the investigation result" , analyzes themulti-cards, gathers the results, and forecasts the purchase trend in future. The forth part is analysis of saturation, the paper estimates the overall saturation, purchase potential and the saturation increase degrees. The fifth part is "the classify analysis of the investigation" , mainly analyzes the use of mobile phone, change the network and SIM card, and the fee. The sixth part of the paper is "the integrative analysis of the investigation" . The seventh part of the paper is "the conclusions and suggestions" . The paper provides some suggestions for the SCMCC in doing market management on the basis of the analysis.