The Research On Marketing Strategy Of Government And Enterprise Customer Informatization In Jiangmen Telecom

From the beginning of 2014,the government in various industries and Chinese sounded the horn,Chinese premier Li KeQiang pointed out that "Internet plus" given the Internet development of new forms and formats.It makes the traditional industry more data and specialization,promote user innovation,open innovation,mass innovation,collaborative innovation of innovation 2.The Jiangmen municipal government to implement the party spirit in the fifth Plenary Session of the 18 th CPC Central Committee,according to Zhu Xi development strategy,strengthen policy support,increase financial investment,to promote the leapfrog development of information infrastructure.Conform to the strategic plan of "Internet plus" business enterprise customer information,there is a new demand,a single interconnection,change into a large data mining,analysis,cross industry integration upgrade,focus operations to O2 O mode.Due to changes in customer demand,the supply of products should be adjusted,need to adjust the marketing mode,and even the marketing team also needs to be adjusted.Jiangmen Telecom as an important participant in the construction of informatization in Jiangmen City,enterprise customer information marketing work need to transition from the traditional business sales for the industry based product customization marketing,development and even the project marketing.The government enterprise customer department is responsible for the Jiangmen telecom enterprise customer marketing strategy formulation,execution and supervision departments,in the face of the information demand of the wisdom of Jiangmen municipal government,if you do not change the marketing concept,will affect the company's further development and better profitability,we need enterprise customer information project marketing strategy research and in-depth adjustment.Research and adjustment of enterprise customer information project marketing strategy,not only has important significance to increase revenue for the telecommunication enterprise customer,also for telecommunications companies in the municipal government informatization construction has important significance of the development of standing a seat.This paper is divided into seven parts.The first part mainly expounds the content of the thesis research background,significance,research contents and research methods;the second part,the related theory of marketing are reviewed,and provide a theoretical basis for the following research;the third part,mainly to the Jiangmen telecom enterprise customer information to the marketing present situation has carried on the diagnosis analysis,points outthe current main problems enterprise marketing strategy;fourth part,mainly to the Jiangmen telecom enterprise customer information project marketing environment is analyzed,points out the key factors in the development of enterprise marketing environment,provides a basis for the following marketing analysis and decision making;the fifth part mainly studies the formulation of Jiangmen telecom enterprise customer information project goal market strategy the difference of enterprise marketing development of competitive advantage;the sixth part,this part is the paper core The main research contents of the heart,put forward the marketing combination strategy of the enterprise,not alwaysdoing the shortcomings of previous marketing strategy,but also can more effectively support the target market strategy;the seventh part mainly summarizes the system,concise research conclusion and points out the limitations of this research.