Hohhot Telecom Government And Enterprise Customer Marketing Strategy Research

At present, a buyer's market economy and open economy has been fully formed. Telecom companies have been in a seller's market the past, and now the formation of a buyer's market for telecom operators to challenge proposed new. This requires that telecom operators have to face globalization, competition and profit over time, creating a rational way of thinking brilliant telecommunications market. At present, the highly competitive telecommunications market is well known. Out price war, customer classification, to provide differentiated services to the telecommunications companies have been the consensus. From "customers" to "government and enterprise customers","key customers""Group customers," telecom companies to gradually raise the status of the customer. Focus on the customer, with particular attention to the enterprise that the business income of80%of key customers, the enterprise's a wise move. Hohhot Telecom as the face of fierce competition in the complicated situation, because mechanism and management system is lagging behind, facing personnel, heavy burden, lack of business growth, low labor productivity, the operating mechanism is not flexible enough, it is difficult to adapt to the changing market situation and many other problems. These problems are the work of government and enterprise customers in the marketing was particularly prominent. As a result, government and enterprise customers to expand the market, explore a big customer for Hunan Telecom Marketing characteristics of the road, it is this paper seeks to explore, study. This incremental approach to theory and practice of a combination of government and enterprise customers Hohhot telecommunications services marketing situation and problems, and propose improvement strategies and vision. Specifically including marketing services from marketing, competitor analysis, decision-making aspects of government and enterprise customers comprehensive verification services Hohhot marketing the various elements necessary to strive to practical aspects from the government and enterprise customer base and promote the practice of marketing research.