| Insurance industry, in our country has experienced decades of development, with the continuous improvement of the economy, people’s life insurance awareness is also growing, in the life insurance industry for more than ten years of development, the credibility of the insurance industry has been a major threat to the development of life insurance companies are also increasing emphasis on business management. Especially in recent years, with the continuous development of urban and rural insurance market, life insurance companies have become an indispensable part of the social security system and the representative of the process of urbanization. Based on this, advocate life insurance operators in the operation and management of the integrity of the business, the establishment and perfection of the life insurance company’s business integrity management system, so that the life insurance market in Shandong to the integrity of the healthy and orderly development is the significance of this article discusses the topics.This paper investigates the current situation of the one two three cities in Shandong Province, the three line of life insurance market,In detail, this paper expounds the credit loss of life insurance business, the lack of buyers’ credit and the analysis of the theory and the internal and external environment,And according to the knowledge of economics to explore how to put an end to the behavior of the insurance business activities of dishonesty,How to continue to operate and management to make a dishonest behavior will not appear,4And combined with the Shandong branch of Xinhua insurance company’s own management based on the integrity of the management and its affiliated institutions to expand the insurance market,To explore the construction of the integrity of the life insurance market in Shandong Province, the implementation of specific measures,So as to provide valuable suggestions for the development of the insurance industry in Shandong. |
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