Research On KaXin Company Green Marketing Strategy

In recent years,due to dust,dioxide,nitrogen oxides and other organic hydrocarbons,such as a large number of particles suspended in the air,so that the sky gray,visibility in some areas only a few tens of meters.This caused the international industry's attention.Ka Xin ink company belongs to the chemical ink industry,the main gold,silver and other traditional solvent ink.Due to the unique chemical poll ution of the environment caused by the traditional chemical ink,in particular,a large number of additives in the ink,the solvent evaporation caused by atmospheric pollution.This caused the international industry's attention.The introduction of green water-based gold and silver ink is very meaningful.In response to the green environmental protection KaXin Ink Company recently launched the green water of gold and silver ink.In this paper,the implementation of green marketing Ka Xin Ink company as the case background,the analysis of large amounts of data collected,in-depth analysis of the status of the industry,the introduction of the green marketing strategy for the ink industry in our country,so as to reduce air pollution,protect the environment,reduce the threat to the environment.This paper study and summary of the green marketing theory and related theory,then introduced the situation of the industry combined with the actual operation of the state KaXin Ink company,with green marketing as the guiding ideology and theoretical basis,to study the KaXin ink company green marketing strategy,using questionnaires,interviews and other analysis methods,analysis of related problems in green marketing Ka Xin company,and puts forward the reasonable method of strategy.In the next few years,Ka Xin company will continue to implement the green marketing,technology and services to lead the market,to achieve the targets of green marketing.Of course,in recent years,a large number of developments and promotion of green ink,water-based ink,soy ink,ink and other green ink,have certain reference and promotion of technology development ink.