Base On Liulin Town, Thinking Of Apple Industry Development In Yan’an

Apple is the preponderant distinctive industry on the Loess Plateau of Yan’an and it plays an importantrole in the promotion of regional industrial structure adjustment and peasants’ incomes. Liulin town inBaota region is known as the first town of Yan’an Mountain Apple. Through20years’ development andexploration, the apple industry has formed its own distinct regional characteristics and provides valuableexperience in the development of Yan’an Mountain Apple. Taking Liulin town as a typical case, this studymade a systematic summary on the development effectiveness of Mountain Apples, analyzed the mainproblems of this industry, did the prospects of the industrial development and finally put forward somesuggestions on the promotion of Mountain Apple industry development. The main conclusions were asfollows:1. The apple industry development of Liulin town proved that the Mountain Apples were theimportant pillar industry which promoted the rural economic development and peasants’ incomes in Yan’an.In the meanwhile, the Mountain Apple’s large-scale development also promoted the harmoniousdevelopment of rural social civilization and the ecological environment construction.2. In the developed process of Mountain Apples, the main problems which need to be solved werehow to enhance the ability to withstand natural disasters, reduce labor costs, improve marketingcapabilities and postpartum system. This need to gather social forces and accelerated the level of industrialdevelopment.3. In order to do strong and excellent Mountain Apples, this need to make long-term and stableindustrial policy to support and improve the marketing competitiveness. Firstly, strengthen the building ofa professional team and enhancing their ability to support industrial technology; Secondly, accelerating thetransfer of land areas, attracting commercial capital investment and achieve large-scale production;Thirdly, largely developing green, organic apple production and improving the quality of apples. Fourthly,accelerating brand building, improving product awareness, influence for forming a stable market.