The Transformation Development Strategy Research Of One Small Nitrogen Fertilizer Production Enterprise

How companies can compete in the fierce competition in today ’s market economy, the gradualestablishment of advantage, to maintain a lasting and sustainable core competitiveness, business managersmust care about and face the issue. Scientific and effective strategy, as well as efficient strategicmanagement, is keep the corporate enduring source of power.Reasonable and effective strategy formulation, to enable businesses to maximize the use of theadvantages and opportunities of the internal and external environment, effectively circumvent theweaknesses and threats. Thus, enterprises can gain the greatest degree of configuration and optimization ofresources, transfer the various advantages into the core competitiveness during the strategic implementationprocess, and make the enterprise sustainable development. Especially for the enterprises who’s competitorsmade significant competitive advantage due to technological advances and other competitive advantage, arefacing competition and survive the crisis, which must take measures to " re-start " to achieve enterpriserestructuring and development. Reasonable and effective strategy will play a decisive role in survival anddevelopment of enterprises.After the internal and external environment analysis, SWOT analysis and five forces analysisthis article by A enterprises as the main products of urea, presented in the relatively backward technology,small-scale, but the obvious advantages in resources and geographical advantages, brand awareness andcustomer loyalty higher, as the county ’s largest industrial enterprise the government paid great attentionand great support. In order to take full advantage of the opportunities and advantages, circumvent theintense homogenization of competition in the market, the implementation of technology leadership,product differentiation and diversification strategy seems necessary.Removal of existing devices and land sale for real estate development, and use the income as thecapital funds to build a new modern large-scale urea plant in Industrial Park, using of advanced pulverizedcoal pressurized gasification and energy-efficient gas purification, energy-efficient ammonia synthesisprocess. TO research and develop new full nutritional urea products. Extend the industrial chain to thedownstream agricultural industrialization and logistics industry, in order to achieve the restructuring and development of A enterprise. Strive to draw similar small nitrogenous fertilizer production enterpriserestructuring and development strategy formulation, to provide some reference to A Company.