Research On The Development Strategy Of C Securities Company

Thirty years of reform and opening up, with China’s rapid economic development, the capitalmarket is developing by leaps, the share-trading reform since the comprehensive improvement of thesecurities industry began in2002to2005the implementation of the equity of the listing Corporation,China’s securities market is basically formed a complete system, gradually improve the market mechanism,the market disorder to eliminate, at present China’s capital market is more mature, standardized, robust.In recent years, the changing of the world economy, Political Handover of power, the form iscomplex, with the2008outbreak of the financial crisis and the European sovereign debt crisis, theinternational economic instability, countries have been affected to varying degrees, the world economyentered period of slow growth, affected China’s economy had a downward fluctuation, facing manychallenges. Along with fatigue performance of A stock market, the profit situation of our country’ssecurities showed a decline year by year, the business ability of single, coessential change managementcaused by the current plight of the industry as a whole "live at the mercy of the elements", the developmentof the industry transition and diversification has become the inevitable trend of.Enterprise development is not blind, to make the development strategy of enterprises with thestatus based on their own characteristics. The trend of development in the industry transformation shouldbe more calm, full-reading policy, combined with their own conditions, grasp based on core competenceand make suitable development strategy.This analysis method of AHP and SWOT method will be employed in the analysis of Cbrokerage development strategy of combining the traditional analysis method, SWOT analysis tool forqualitative, lack of quantitative analysis. In order to position the competition situation more accurateanalysis of the securities industry and C securities market, which provides the basis for making C brokeragedevelopment strategy, this paper will be the AHP (analytic hierarchy process) SWOT analysis into Cbrokerage, SWOT analysis of C brokerage system set up a complete qualitative analysis and quantitativeanalysis combined with the analysis framework, this is an innovation of this paper, mainly to solve theSWOT method cannot quantify the problem. SOWT analysis of internal factors analysis theory of the C firms own development and the external environment factors provides a model for hierarchical analysismethod, the relationship between quantization, correlation index C brokerage development, through theanalysis of SWOT model, the effect of C brokerage development key factors, and puts forward thedevelopment strategy of C Firms Selection scheme.The results showed that: among the many factors, management ability, the core business ability,economic zone development opportunity, industry transformation challenges are the key factors in thedevelopment of C securities brokerage, C should adopt a positive development strategy, efforts toovercome the disadvantages, the cultivation of core business ability, with the historical opportunities for theopportunity, bigger and stronger at the same time, to strengthen their own advantages, to make up for theshortcomings of the company, the company will strive to forge a business section, tip comprehensive R&D capability, strong professional ability, professional service ability of financial holding group.Combining SWOT analysis method and hierarchical analysis method can provide a new attemptfor the development strategy of the enterprise, can also provide basic data relatively reliable for enterprisedevelopment planning.