Study On N Engineering Corrmam’ Development Strategy Based On The Swot Analysis

Since China’s reform and opening up, the demand of engineering construction projectsis great with the rapid development of China’s economy.The market demand of intelligentbuilding is mainly composed of two parts: one is intelligent technology application ofthe new buildings, the other is intelligent transformation of existing buildings.Newconstruction area has a significant impact on intelligent building industry and occupiesthe main demand of the market.The informatization and technicalization have alreadybecome the main trend of social development. Intelligent building development becomesthe mainstream of today’s construction industry development based on the informationtechnology.Intelligent building market in China is in a period of rapiddevelopment.However, the competitive advantage of the early N engineering companyengaged in building intelligence engineering construction gradually loses theircompetitive power due to the competitive pressure in this industry and engineeringtechnology and it faces enormous challenges.For N engineering company, it has becomean urgent subject in adjusting its position and actively meeting the challenges andopportunities.This paper starts from this point,mainly researching the N engineering company’sdevelopment strategic problems.This paper discusses the status of the intelligentbuilding development,points out the existing problems and presents the developmenttrends of intelligent building.The study of this paper has certain help to the developmentof the intelligent building, promoting the development of intelligent building in Chinaand creating a wider space for its development.Firstly,this paper analyses the N engineering company development course and currentsituation with theoretical analysis, empirical analysis and comparative studymethod.Then, discuss the competition environment of intelligent building enterprisesusing the enterprise strategic management theory, especially the SWOT analysistheory;Secondly, Starting with the enterprise overall management strategy, this paperanalyses the guidance and feasibility of the intelligent building enterprise strategicplanning and finds existing problems in the aspect of strategic management of enterpriseto make scientific and rational enterprise development strategy;Finally,taking the Nengineering company as a case,this paper analyzes the enterprise’s overall strategy andcompetitive strategy,pointing out its significance and the existing problems and puttingforward the corresponding countermeasures and prospects.