| Since Chinese stock exchange market started to run20years already past. But how to evaluate the value of the company is still confused for us. Basic analysis is more reliable for basing on company business and finance reports. Since value investor believe that the price will float upper and down around the value and the evaluation of the value is the key factors when making the decisions for investing. This study bases on the research of Luanhn by means of industry analysis company stratagem states analysis combing with2011yearly finance reports conclude the forecast for the future. By means of basic analyisis RIM evaluate the company value comparing with present price of stock offer the investing advice. Following this study we can give the below major conclusions:Firstly, as the rational investor we need to know the main ways of company investment value estimation and use basic evaluation solutions as the important decision reference points.Secondly, when evaluating the value of company we need to combing with present company industry characters and itself company details. And need to analysis the finance reports because all these steps are the foundation of investment value evaluation.Thirdly, when evaluating the value of company we need to use more than one solutions, not only use RIM but also use comparing solutions, so can ensure the evaluation value more reasonable and have reference functions of investment decision. |