Research Of Personal Financial Products In The State-owned Commercial Banks

At present, innovation has become the key of surviving and developing of eachindustry. As a unit of the market, commercial banks must enhance its core competitivenessby improving innovation ability of product. It is an important factor for the new product topromote the development and growth of profits of commercial banks. The developmentprocess of personal financial products in the state-owned commercial banks embodies theinnovation of products in banks. The customers have strong demand for personal financialproducts and the innovation process of personal financial products moves forward. Thereare some problems, including its product innovation policy environment imperfect, theregulatory mechanism imperfect, the low level of risk of controlling and the lack ofcreative talents become increasingly apparent.Part I: Overview of personal financial products innovation of state-owned commercialbanks. By defining the concept of personal financial products innovation and analyzingsome theories related to personal financial products innovation in state-owned commercialbanks, and further analyze the practice and revelation of personal financial products indomestic and foreign banks, which provides a theoretical basis for promoting personalfinancial products innovation in China’s state-owned commercial banks.Part II: The achievements and problems of personal financial products innovation instate-owned commercial banks. In recent years, China’s commercial banks continue tocarry out personal financial products innovation. And they have had some achievements,mainly including: investment currency innovative, investment structure innovation, riskprevention innovation and product revenue innovation. Although the commercial bankshave got some achievements in personal financial products innovation. However, there isstill a series of problems, such as supervision being not enough, the lack of financialpolicies and regulations, lack of market operations, the innovative design of the productbeing not strong and the low level of risk controlling, which can seriously promote thepace of personal financial products innovation in the commercial Banks.Part III: The causes and solutions of the problems of the personal financial products innovation in state-owned commercial banks. In this part, text deeply analyzes the causesof the problems of personal financial products innovation in the commercial banks. It canbe attributed to the country’s financial policy imperfect, financial supervision mechanismimperfect, innovation management architecture imperfect, lack of professionals, as well asinnovative risk control capabilities backward and so on. By analyzing the existingproblems of personal financial products innovation in the commercial banks and the causesof the problems, which is helpful for personal financial products innovation of China’sstate-owned commercial banks to take advantage of Proposed the correspondingcountermeasures to solve the problems of personal financial products innovation, thuspromoting the pace of personal financial products innovation.