Research On The Mobile Advertising Marketing Strategy Of Jiangxi Mobile Corporation

The new era is covered with new science and technology. In the advent of information age, in which the penetration rate of mobile phone is getting higher and higher, the function of mobile phone is increasingly adaptable and lively. In the process of developing mobile value-added services,we find a new development direction—mobile advertising business.In3G era, the new trend of advertising development is mobile communication. Mobile advertising has become a high-profile fifth media. However, mobile advertising in the booming also exposed many problems in our country. The accept rate of mobile advertising is declining. The mobile advertising market is not standard. The APP is uneven. Mobile advertising form is not rich. Intelligent terminal penetration is low. Efficient transformation is not high. The growth of the mobile advertising industry in China is in a state of "malnutrition". It can’t achieve its market effect. As one of the three largest mobile operators in jiangxi province,the corporate culture of Jiangxi Mobile Corporation is in line with "Masanori Ministry of Health, reaching perfection". It provides effective and security communication, high quality communication services for the people in jiangxi province. With the continuous development of mobile advertising industry, the competition among Jiangxi mobile company and telecom, unicom operator is becoming more and more fierce. If Jiangxi mobile corporation want to take a place in the field of mobile advertising,it must be aimed at the problems existing in the mobile advertising market in jiangxi province. By analyzing the marketing strategy research, we should find the adaptable mobile advertising strategy to meet the demand of market. In this case, we can improve our market competitiveness.In this paper, we mainly combined the theory with practice analysis methods b. On the basis of SWOT theory,we analyzed, optimized and explored the mobile advertising marketing strategy selection and the applicable mobile advertising strategy for Jiangxi Mobile Corporation. There are five parts of whole text:The first part:Introduction. The research indicates background, purpose, content, ideas and methods of this article. The second part:Introduced the related theory and concepts and analysed the domestic and foreign mobile advertising model.The third part: Analyzed the present situation of mobile advertising development, its influence factors, the reasons for the problems for Jiangxi Mobile Corporation. The fourth part: By SWOT analysis and business strategy optimization for Mobile Companies, the article posed reasonable marketing strategy and implementation plans for Jiangxi Mobile Corporation on the basis of summarizing the experience in the mobile advertising development model at home and abroad. The fifth part:Built Jiangxi Mobile Corporation’s advertising marketing strategies which based on4Cs theory. The sixth part:Put forward the corresponding safeguard measures for Jiangxi Mobile Corporation from four aspects. The innovation point of this essay proposed the feasible marketing strategy and safeguard measures for Jiangxi Mobile Corporation.