A Study On Marketing Strategy Of Company's Mobile APP

Along with the progress of science and technology,the Internet education industry has experienced a period of wandering and entered a high-speed development in 2017.While the overall development of the industry is becoming better,more and more organizations,especially big capital,enter the industry,which leads to more and more intense competition in the industry.Founded in 2007,P is a small,entrepreneurial enterprise with a tiny number of employees,running a product APP that for adults,especially the workplace English learning.From 2012 to date,sales of the product has gradually increased.But because of the slow update frequency,crude marketing strategy,the difficulty of product sales,user experience is getting worse and worse.Under the author's efforts,the company is developing second generation product.But facing the more and more fierce competition in the market,how to adapt a new marketing strategy,to promote the APP products,are the focus of this study.In this paper,author reviewed the marketing theory,mobile internet marketing theory combined with the product life cycle theory,sales data analysis,to find existing problems in the current marketing idea.And try to combine the theory of 4I and the AISAS user behavior model,adopt more in line with the mobile Internet era marketing model,in order to promote P company's productsCombining theory and practice,this paper hopes to contribute to the survival and development of P company in the future.At the same time,it has a certain reference value for the APP products company...