Research On Reverse Logistics Supplier Selection Of Europen Online Store

With the fast development of E-commercial business, more and more onlinestores have focused on the establishment, management and product sales, whileoutsourcing logistics to other companies. Reverse logistics is an important part ofe-commercial business logistics services. It will be beneficial to outsource reverselogistics services so as to lower the operation cost, enhance the efficiency, improvethe costumer satisfaction and loyalty by providing humanized logistics service, andincrease the profit and competitiveness of the company, which posed a tough questionon how to choose reverse logistics service suppliers. So far, since there are fewdiscussions about supplier selection under e-commercial business circumstance, thispaper will provide an extensive study on reverse logistics service selection.The study in this paper is based on reverse logistics service of Europe onlinestore. First, based on the development of Europen online store and operation status ofits reverse logistics service, a question to cooperation mode of reverse logisticsservice and recycle mode is proposed. Following this question, a theoreticalexplanation to the present operation status of Europen is provided from severalperspectives such as, strategic factor, economical factor and intrinsic factor, and then adecision to outsource the reverse logistics is made for Europen.Thereby establish areverse logistics service supplier index system as a index system particularlydesigned for e-commercial business environment. Then, divide the reverse logisticsservice supplier first level reviews into subcategories based Interpretative StructuralModeling Method, to discover the interaction between these index and it works on thereverse logistics service supplier system. Meanwhile, exploiting the advantage ofBP nerve network to optimize the learning and train based on reverse logisticsservice supplier second level review, this paper find the appropriate reverse logisticsservice supplier for Europe online store. Finally, taking the outsourcing mode ofreverse logistics service as basis, combining the previous question about logisticscooperation and reverse logistics recycle service mode, this research proposes asuggestion to the reverse logistics service of Europe online store.There are two highlighted innovations in the paper: First, determine the keyindex to the choice reverse logistics service suppliers based on the combination of e-commercial business circumstance and reverse logistics, thereby establish areverse logistics service supplier selection system as a guidance to choose thereverse logistics service supplier for Europe online store; Second, adopting thetheory of Interpretative Structural Modeling Method, categorize the selection index ofreverse logistics service suppliers to find and determine the key index that affectsreverse logistics most, build the Interpretative Structural Model for reverse logisticsmanagement, and refer to the supplier review to solve the problem of reverselogistics service supplier selection.Product return is one mode of reverse logistics, which, so far, still lacksextensive research, so a vision focusing on the future reverse logistics is necessary forthe research. Conclusion of reverse logistics in this paper will be updated with thedevelopment of relevant research and practice, enriching the context and theory.