Research On The Development Strategy Of Intermediate Business Of China Development Bank Qingdao Branch

In recent years, more and more high quality customer in the capital market turnto direct financing which put forward challenges to the bank traditional loanbusiness. On the other hand, the modern enterprises are facing with moreproblems such as restructuring, merger, investment and leasing which arecreating conditions for the innovation and development of the bank business.Intermediate business not only help improve operation management benefitand competition ability of China Development Bank Qingdao branch, but alsohas a positive effect on closing customer relationship and the maintenance ofthe traditional business development. At the same time, China DevelopmentBank Qingdao branch is active in commercial reform, how to realize thesustainable development of the policy bank, give attention to the function ofpolicy Banks at the same time to realize policy Banks capital structureoptimization become the focus of attention. Commercialization of the reform ofan important goal is to improve intermediary business products series, andserve our customers better. In this background, the intermediate businessdevelopment strategy research of China Development Bank Qingdao branchhave a lot of practical significance.Start from the meaning and characteristics of intermediary business, acomprehensive introduction to intermediate business content and product, andthrough the introduction and analysis of intermediate business developmentCurrent Situation of Chinese and foreign policy banks, as well as developmentof intermediary business constraints conducted come to for ChinaDevelopment Bank Qingdao Branch development the meaning of policy banksto develop intermediary business. Policy Banks to develop intermediarybusiness not only has a positive impact on financial performance, andeffectively implement the virtuous cycle. Then, from the intermediary businessdevelopment present situation of CDB Qingdao branch, concluded that theexisting problems and reasons in intermediary business. Then analyzingexternal environment and internal environment of CDB Qingdao branch, andthrough the SWOT analysis of China development bank, Qingdao branch ofthe strengths, weaknesses, opportunities and threats, and concludes that thedevelopment of intermediary business has obvious advantages, has aremarkable opportunity. Combination of CDB Qingdao branch to developintermediary business competitiveness analysis to formulate the goals ofintermediary business. Suitable for CDB Qingdao branch was the developmentof several intermediate business products: supply chain financing, internationalfactoring investment advisory, asset securitization products, cross-border RMBbusiness and insurance agency business and so on. Determine thedifferentiation competition strategy primarily as intermediary businessdevelopment strategy. Finally from the internal management, product researchand development, marketing and after-sales management four aspects, it isconcluded that the CDB Qingdao branch of the development of intermediarybusiness strategy. Finally from the four aspects of the internal management, product development, marketing, and after-sales management, the papercomes to the China Development Bank Qingdao Branch intermediate businessdevelopment strategy.The research method: First, using a combination of static analysis anddynamic analysis, the paper analyzes the Current Situation development ofdomestic commercial banks and policy banks. The second is in the full study,based on the combination of a large number of detailed data, using acombination of qualitative analysis and quantitative analysis, the existence ofproblems and their causes from the China Development Bank Qingdao Branchintermediary business proceed with, an objective analysis of the developmentof the middle of the China Development Bank Qingdao branch businessrelated to internal and external factors. Using SWOT analysis and othermethods, the paper describes the opportunities and threats facing intermediarybusiness of China Development Bank Qingdao Branch, advantages anddisadvantages, put forward the guiding thought for the development ofintermediary business development goals and strategic positioning.