Analysis On The Factors Affecting RMB Financial Products’ Yield Of Commercial Bank In China

Personal Financial Services of commercial banks is an important mechanism to promote national savings translated into wealth effectively, increase national welfare, perfect the economic and financial system, and to promote the sustained and stable development of the national economy in the Economical marketing process. With the deepening of the reform of China’s financial system, the gradual improvement of the financial instruments, considering about the mature commercial bank Personal Financial Services and product in the developed countries, the personal finance business is bound to become an important source of the profits of commercial banks in China, the development of financial products will be the main driving force to promote the development of Personal Financial Services, suggesting that RMB financial products yield is undoubtedly one of the very crucial factors.With the rapid economic development of China in recent years, residents have more and more idle funds in the hands, how to maintain the value of the currency effectively, increase residents’property income, and how to make the property into wealth is increasingly becoming the focus of people with earnest attention. Currently, residents generally lack the accumulation of knowledge and practical experience, in particular, a lack of understanding of the yield, which not only affects the residents’ choice of financial products, the increase in personal wealth, but also affect the realization of property wealth. Therefore, researchs on the factors that affect the yield of RMB financial products is of important theoretical and practical significance.RMB financial products yield influencing factors as the research object, based on Commercial Banks’ Wealth theory and domestic RMB financial products and its yield research literature to sort out, try to analyze the impact factors of the RMB financial products yield from the theoretical level, as well as the mechanism of action of various factors of the impact on financial products yield, based on data of the Industrial and Commercial Bank of China has issued365days from July2009to December2012RMB financial products, build yield, currency supply, interest rates, industrial added value, the Shanghai Composite Index, residents of the consumer price index and the foreign currency deposits of variable measurement analysis model to judge the choice of variable stationarity and cointegration using the ADF test and the Johansen test, and doing empirical testing by using diverse linear regression model, statistical analysis of the results showed:yields and interest rates of commercial banks RMB financial products, the industrial added value of a positive correlation between the Shanghai Composite no significant correlation with the amount of money supply, the foreign currency deposits and lag a resident consumer price index showed a negative correlation.On the basis of the research discussed above, from the perspectives of the personal finance business development, the RMB financial products innovation and so on, this article give suggestions that commercial banks should pay attention to the risk management and control, lay importance on the innovation of RMB financial products, reserve a large number of professionals and strengthen risk warning work to financial products purchaser and similar policy recommendations.