China Mobile Guangxi F Branch Line Marketing Strategy Analysis

With the five-year plan and the advance of information technology industry, green business is the foundation of information technology in the communications business, status highlighted. In order to successfully enter the market with other F City Line and broadcasting operators compete, China Mobile Guangxi F Branch to latecomers must adjust their thinking, quickly improve internal and external marketing, strategic marketing system to maintain the current group in the market on the basis to expand market share, market through the F City Line4-year establish a new system, the market thoroughly, market research, logistics management, marketing, development, and constantly improve the line marketing support measures to adjust marketing strategy, improve product and service quality, improve marketing skills and strengthen the marketing safeguards to make green business marketing embark on the road of healthy development.Since2009, China Mobile Guangxi F branch line network started building, green business revenue in China Mobile Guangxi branch of Group F in the proportion of revenue rising, the number of users from the F branch and scale of development, the situation development of good, local line networks are forming an extremely competitive, which is taken by the company’s marketing strategy are inseparable.Based on China Mobile Guangxi F branch macro environment, micro environment analysis to identify the line problems, master clear line marketing situation, the use of green business internal and external environment analysis and SWOT analysis, corporate strategy and marketing of theoretical knowledge, Dedicated marketing efforts combined with practical experience in the industry and the number of cases classified green vest and other operators of the existing marketing strategy research, a clear market position of the F branch line to determine the focus of marketing efforts by STP theoretical market segments, assess options important of the three branches of the F line target markets, develop marketing strategies and accurate combinations and made six security measures, hoping to China mobile Guangxi F branch line business development to provide some reference.