Research On Marketing Strategy Of Group Customers Of China Mobile Baoding Branch

Facing the sharp market attack of baoding unicom and baoding telecom,China mobile baoding company has been hit hard by the personal consumption market and the group's government and enterprise customer market.Emerging technologies,such as the Internet of things,artificial intelligence and big data operation,are in the ascends,facing huge transformation pressures,adapting to and accurately positioning the real needs of government and enterprise groups.With the establishment of the new district,key enterprises have moved in and the whole market has expanded further.Baoding mobile must seize the leadership position in front of the huge mass market.Baoding mobile using existing enterprise group client market first-mover advantage,in the face of enterprise group,the overall technology upgrading new customer demand and male Ann huge communications market development potential to provide dynamic communication products combination,continue to strengthen cooperation with baoding local government institutions depth,stabilize and expand enterprise group customers overall market share.Based on the actual work of the client manager of the enterprise group,this paper analyzes the marketing strategy of baoding mobile enterprise group.In this paper,we firstly analyze macro environment by using PEST method for baoding mobile overall market environment,and analyze micro-environment by using five-force model.On this basis,the customer of baoding mobile enterprise group is segmented accurately.In order to maintain the core competitiveness of baoding mobile,the target market should be selected carefully in order to maintain the core competitiveness of baoding mobile's overall market strategy and business transformation and upgrading.After market segmentation and selection of target market,precise market positioning.Based on the future strategy development,this paper puts forward the marketing strategy and guarantee measures of baoding mobile marketing.This paper can provide some useful reference for the transformation of baoding mobile group's customer marketing strategy,and keep the core competitiveness in the market.