The Interaction Between The Risks And Motivation In Early Supplier Involvement

With the increasing competition in the global market, the life cycle of new product development is shorter, highly complicated new product development often involves a number of areas, the kind of enterprises rely entirely on their own to "go it alone" mode has been difficult in response to the demand of the market’s fast-paced changes in a short period of time, more and more companies recognize that if suppliers participate in product development at the initial stages of product development, it will effectively save cost and time for the both two sides, and it will help to improve the quality of the product significantly.In the past there are a lot of literature about the motivation of supplier participating and the research about the uncertainty and risks of supplier participating, but the previous scholar mainly studied to isolate these two directions. Actually when suppliers participate in product development, the risks they face will influence the motivation, on the other hand, Participation motives will affect the actual input, and also it will affect the risk of product development, in this thesis, I will mainly research when suppliers participating the new product development, the interaction of risks and motivation and mechanism of action. This study mainly includes four aspects:First, from the point of view of the supplier, collect previous studies literature analysis, identify risks encountered by the suppliers involved in the new product development process and formation process, and to facilitate early supplier involvement in research and development of motivational factors. Second, by using the analytic hierarchy process, we can get the strength of sort of the motivation under the influence of risks in early supplier involvement in new product development. Third, through the logical reasoning, we can get the relationship of the interaction of risk and motivation to make their own hypotheses and then through empirical research to validate these hypotheses. Fourth, by using the idea of system dynamics, according to the conclusions, we can get the system dynamics model of interaction of risk and motivation. At last, we will summarize the full research results and look ahead the study about the thesis in the future.