Study On The Enterprise’s Strategic Position

With the increasing perfection of the market economic system, the growingimportance of strategic positioning enterprises. Corporate strategic positioning of thecorporate strategic management direction and goals, and requirements to maintain andenhance the competitive advantage. The thesis analyzes the strategic positioning ofthe Robust barrel water use of the theory of corporate strategic positioning, and putforward the strategy of strategic positioning——Robust poke mounted watercompany’s strategic positioning and behavior with emphasis on competitivedifferentiated business; strategy lies in the difference of the service; strategic behaviorof the key elements is the personalized service, flexible marketing activities, and agood brand image, theythe interaction between the mechanisms constitute the theRobust barrel filled with water company’s core competitiveness. This paper mainlyconsists of four parts：The first part describes the Review of Studies of the significance of the topic andthe purpose of strategic positioning, and put forward the need for corporate strategicpositioning research;The second part from corporate strategic positioning environment, strategicpositioning mode, strategic positioning, content;The third section describes the strategy to promote enterprise strategicpositioning, corporate positioning strategies according to their own situation;Fourth part Robust Bottled Water Co., Ltd. as an example, the analysis of thestatus and characteristics of the bottled water market demand, Robust Bottled WaterCo., Ltd. SWOT analysis, strategic positioning strategy.Part V Summary and Outlook.