| With the improvement of people's living standard,the demand of bottled water market is also growing rapidly.People's demand for drinking water is not only in the dimension of thirst quenching,but also in the multi-dimensional pursuit of quality,health,fashion and beauty.At present,the annual output of China's bottled water industry ranks first in the world,but the per capita consumption is far lower than that of developed countries,and lower than the world average level.It is expected that the bottled water market will usher in an all-round outbreak.In the broad market space of bottled water,Earth Company has obtained the strategic resource of Baikal Lake water resources,the goal is to let our consumers' drinking fountains connect Baikal Lake,and the home can drink world-class high-quality water.If Earth company wants to introduce Baikal Lake water resources into the domestic market and occupy a place in the market competition,it is necessary to understand the relevant information of China's bottled water industry as accurately as possible.Study the current situation of bottled water market,competition pattern,main products and positioning,and analyze how to stand in the existing market.Through the analysis of the macro environment of the bottled water industry,it is found that there is still room for development in China's market.Combined with Earth Company's own conditions,it analyzes the advantages,disadvantages and market conditions of Earth Company,so as to make strategic choices for Earth Company to enter the market.Based on the research on the current situation of China's bottled water market,this paper analyzes the existing products and their differences,combined with the product characteristics of Baikal Lake bottled water,analyzes the market positioning of Baikal Lake bottled water,studies the marketing strategy and formulates the corresponding marketing plan,so as to make sufficient preparations for the products to enter the market and create high-end water brands. |
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