Research Of Beijing LJQ Barreled Drinking Water Development Strategy

Following our country economy development and lives of the people levelEnhancement, People’s expense idea transforms gradually to the nutrition health, andthe total quantity of Bottled water demand will be large scale increases. This hasprovided the good opportunity for Our country Bottled water Enterprise. With Ourcountry Enterprise disorder competition further aggravating,the resources the furtherreduction, Small and medium-sized enterprise low price entering the market strategyand product quality of user higher request, This causes the Bottled water productionenterprise faced with the survival and the development challenge, simultaneously,formulates the practical and feasible enterprise developmental strategy becomeextremely importantly.On the basis of a great deal of study and analyses on the present status of Bottledwater Enterprise estate market and the development and management present situationBeijing LJQ Company, the macroscopic environment and industry competitionsituation for the Bottled water Enterprise are analyzed and evaluated by using SWOTand Porter’s five kinds of competition force model. In order to enhance the efficiencyand the benefit, enterprise’s growth strategy and competition strategy are made. In hasbeen clear about the company in the near future, the intermediate stage and thelong-term strategic target and under the strategic priority premise, this article proposesthe company strategy implementation countermeasure, the suggestion and theguarantee measure. Through the strategic implementation, own superiority and themarket opportunity organic fusion which the enterprise realizes; Through thecultivation enterprise core business, the enterprise realizes the sustainabledevelopment. In formulation science developmental strategy for the LJQ companyWhich is in the newly established time, this article is also seeking the realizationenterprise industry value chain the optimized conformity and the realization enterprisebenignity development path. This research has certain promoted value, may otherenterprise’s development provide the model for the profession in.