Development Of Internet-based Mobile Communication Operators Flow Management Strategy Research

The information society is the agricultural society, industrial society and a largetime. We are in such an exciting age and proud. Mobile Internet will subvert theexisting marketing mode of operation, recycling operators flow of business valuechain, in relation to the operators of vital importance.The traditional flow operation research focuses on the Internet enterprise andbusiness model, but this paper focuses on three dimensions of operators flow ofbusiness value chain (customer scale, marketing services, ecological industry),respectively,"no flow, flow","low flow, high flow","luxury" necessities "," mobilephone→life partner and mobile phone "four new practical strategy; proposes sevenkinds of means of operators to enhance the marketing services, leading to flowreengineering mobile Internet value chain operation platform; put forward theecological industry chain is the cornerstone of operators, the development strategy areexpounded flow operation seven kinds of industry, make the operator more as theflow of business, become active in water, the tree.This thesis mainly employs the questionnaire method, test method, literature andother forms of marketing management, with the creation of customer value, valuechain, market segmentation, accurate marketing theory, pay attention to absorbingeconomics, communication engineering, marketing, management and other relateddisciplines of the latest research results, and pay more attention to the Research onVolkswagen Group, found the development strategy to build communication operatorsflow of business value chain.This paper from the "mechanism innovation, precision marketing, guidancesystem, terminal lead, promoting application, value promotion, support system basedon" seven aspects of the development of mobile Internet traffic management strategies,leading to flow reengineering mobile Internet value chain operation platform. Toestablish the flow of business as the core assessment guide, the establishment ofincentive mechanism to enhance the flow of value orientation; sustainableimplementation of flow management TOP project, focus on key issues andcoordination department; construction of precise marketing model, combing therelevant data, combined with the mobile phone Internet warm period do precisemarketing; established customer base flow of business counseling system, optimizethe business flow application process specification; accelerate the development of theintelligent terminal, increase the intelligent terminal penetration, large screen ratio; tothe application as the core, focusing on cultivating mobile phone user demand, masterand instructor team; optimize the income structure, non package to package tractionspeed, elimination of customer psychological barriers; integration BOSS, ESOP andother aspects of the data.